- Can Green Twist Sell More Homes?

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Can Green Twist Sell More Homes?

By TUX TURKEL, Staff Writer, Portland Press Herald, January 15, 2008

TOPSHAM - In full view of traffic on Route 196, a new Toyota Prius is parked on a steep bank at the entrance to the Highland Green adult community. A sign in front of the popular hybrid car reads: "Buy a 'green' house, get a 'green' car."

The owner of Highland Green is using this promotion to generate interest during a distressed housing market. He hopes to sell six home sites, which average $25,000 each, by Feb. 1 and give each of the buyers a $20,000 vehicle.

As of last week, two buyers were negotiating purchase agreements. None had yet signed a contract, but the highly visible Prius is attracting plenty of attention and laying the groundwork for future sales.

"It is distinguishing us in the marketplace," said John Wasileski, who developed Highland Green, the neighboring Highlands of Topsham and Ocean View at Falmouth.

Green marketing in its many forms is a common business tool these days. But Wasileski is taking it to a new level, at least in Maine's real estate world. His company has made a broad commitment to sustainable practices in its three communities and is using that platform to help attract residents.  (Read the full story at the Portland Press Herald)

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